It’s a simple idea – understanding how people use your store and catering to them will boost sales. What percentage of people abandon their carts? How many folks leave during the checkout process? What are the most popular products that we should feature on the homepage?
Analytics tools like Google Analytics and KISSmetrics can help you answer all of these questions, and optimize your site to close more sales.
When you’re ready to get more visitors, email and advertising tools like Bronto and Facebook Audiences can help you send personalized communications, drive traffic, and analyze the effectiveness of your campaigns.
The Easiest Way to Use Ecommerce Analytics
In the past, ecommerce companies needed to hire developers to install these tools individually. Though each tool is powered by the same information – who is on your site and what are they doing – they each require this information in slightly different formats. Developers used to need to write code to track this same information, in different languages, for each tool, on every page. Oy vey.
We’re eliminating this tedious process over here at Segment. We’ve built a single platform to collect all of your data and send it off to any tool you want to try with the flick of a switch.
We’ve just announced a new plugin for WooCommerce, too. This means Woo customers can install more than 100 analytics and marketing tools with zero code and zero developer costs.
